Product Teardown — Apna App

From ProductHood Challenges

Tools used — Google slides, App screenshots

About Apna App -

Founded in 2019

Company stage — Series C

Total Funding — $194M , Last Funding Round — $100M for (Sep 2021) Valuation — $1.1B (as on Sep,2021)

Revenue — 2.25M (as on FY 2021)

Industry — Employment, HR, Recruitment

Apna is an Indian digital recruiting business that links companies with millions of blue-collar and grey-collar workers. Job seekers may use the platform to build a profile that includes their talents, education, and experience, search for opportunities, phone the company directly, schedule an interview, and get hired.

2 crores+ Users , 50 Lakh+ Jobs, 70+ Job Categories, 74 cities, 11 Indian languages, 70 community networks

Connecting Blue and Grey collar workers (250 millions of low to mid skilled employees) to potential employers/HR recruiters

Upskilling of this segment of workers by :

• Group learnings (apnaGroups) which enabled learning new skills and grow your career
• Connecting (apnaConnect) network building, work related help and guidance, updates from connected recruiters

Recruiters/Employer can post jobs for free from the website and the employer will be verified too.

Why Apna was built at first place?

Nirmit Parikh, founder of Apna App observed that there are Job platforms like LinkedIn, Naukri, Angle List and more which helps white collar employees like programmers, designers, etc to find and secure jobs easily.

But no job platforms for blue and grey collar employees like receptionists, beauticians, drivers, delivery executives etc are made yet and which has a market size of over 300 millions in India, and this number is increasing by 10% every year.

Nirmit found this as an opportunity to tap into this market and Apna was born!

PS: Apna name is derived from phrase “Apna time ayega” from Gully Boy Movie

User Personas (Candidate and Recruiter)

User Journey (Candidate)

In this whole journey I will mark the good things ( green box) and pain points / scope of improvement as end user (red box)

Sign-up Flow

User Onboarding Flow (Language preference)

User Onboarding Flow (Visiting Card Flow)

User Onboarding Flow (Contact sync + Jobs screenflow)

Job screenflow cotd

Apply for Job

Apply for Job (Successful)

Apply for Job (Post Apply)

Apply for Job (Handling Report)

After applying for the job, successfully we can show the user a card on ApnaConnect flow (See your networks)

After connection flow is over, or in the process as well the groups are showing numbers hence the user can click on middle of the previous flow as well or after connection also when the “View posts” it will start this flow

ApnaGroup Flow

ApnaCard Flow , this step is not dependent on any flow, but if the HR requests for the photo or any other detail from ApnaCard the candidate will get notified and the user have to complete the same

Apna Awareness

Delete Flow

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